A Strategic Creative Leader

Led and mentored a cross-functional team of 12+ designers, copywriters, and content creators, fostering a collaborative and innovative creative environment.

Spearheaded the full rebranding of three acquired companies into one cohesive brand identity, overseeing strategy, visual direction, messaging, and rollout across digital and physical platforms.

Directed the creative vision for high-profile corporate events, including multi-day conferences, product launches, and experiential activations with audiences of 1,000+.

Project managed a national NASCAR sponsorship, aligning visual assets, messaging, and promotional content with overall brand strategy and ensuring consistency across digital, print, broadcast, and on-site materials.

Collaborated closely with marketing, product, and executive teams to align creative direction with business objectives, driving measurable increases in engagement and brand recognition.

Oversaw all phases of the creative process—from concept development to final delivery—ensuring adherence to timelines, budgets, and brand guidelines.

Implemented scalable creative systems and processes to support rapid growth and evolving brand needs.

Presented creative strategy and campaign results to C-suite stakeholders, helping secure buy-in for future initiatives.

Collaborated closely with executives to design high-impact presentation decks for investor meetings, keynotes, and internal communications—ensuring clarity, confidence, and on-brand storytelling.

Maintained and enforced brand guidelines to ensure visual and messaging consistency across all marketing channels and departments.

Regularly updated and managed the company website using WordPress and HubSpot, ensuring content accuracy and design alignment with campaigns.

Built and optimized high-converting landing pages in HubSpot and WordPress, implementing responsive design and A/B testing strategies.

Designed and developed email templates for both internal updates and external campaigns, improving engagement through compelling visuals and copy.

Created and executed social media strategies, designing branded assets and analyzing performance metrics to optimize content across platforms.

Designed event booths and supporting graphics for trade shows and conferences, enhancing in-person brand presence and user engagement.

Contributed to SEO strategies by optimizing on-page content, metadata, and structure; collaborated with content teams to improve organic reach.

Designed targeted digital ads and creatives for Account-Based Marketing (ABM) and paid media campaigns on LinkedIn, Google, and other platforms.

Edited and produced video content for promotional and social campaigns using Adobe Premiere Pro and After Effects, adding motion graphics and animations.

Developed custom PowerPoint presentations for webinars and virtual events, combining clarity, branding, and engaging design elements.

Designed packaging for products, ensuring brand alignment, aesthetic appeal, and compliance with print production specifications.

Produced a variety of print materials including advertisements, flyers, and brochures, balancing creative vision with print and layout requirements.

Led corporate identity development initiatives by designing logos, print ads, billboards, brochures, and direct mail campaigns, ensuring cohesive branding across all customer touch points.

Created and executed event design and promotion strategies, including visual branding, signage, print materials, and digital campaigns to boost attendance and brand visibility.

Directed and produced photography and videography for campaigns, events, and digital content—overseeing concept, shooting, editing, and post-production to align with brand messaging.

Managed and mentored creative teams, including designers, writers, and freelancers—delegating tasks, providing feedback, and ensuring high-quality, on-time project delivery.

Designed and developed e-commerce and corporate websites using HTML, WordPress, and Shopify, focusing on responsive design, user experience (UX), and conversion optimization.

Developed and executed social media strategy and design, creating platform-specific visuals and content calendars to support campaigns, boost engagement, and grow online presence.

Instructed a undergraduate-level design courses with up to 20 students per semester fostering a dynamic, project-based learning environment.

Developed and delivered comprehensive lesson plans aligned with academic standards and current industry practices, incorporating UX/UI principles, design systems, wire framing, and prototyping

Led critiques, workshops, and one-on-one sessions, offering constructive feedback and professional insights to support creative growth and critical thinking.

Designed real-world assignments and projects, often modeled after agency briefs or client scenarios, to help students build relevant portfolios and job-ready skills.

Evaluated and graded student work based on technical execution, conceptual clarity, creativity, and adherence to project briefs; maintained transparent rubrics and academic integrity.

Integrated interactive tools and platforms (InVision, Adobe software, and others.) into instruction to simulate real-world design environments and workflows.

Mentored students on career development, including portfolio reviews, resume building, and interview preparation for internships and post-grad positions.

Collaborated with fellow faculty to update curriculum and ensure program relevance in a fast-evolving digital design landscape.

Led corporate identity development for a range of brands—from startups to enterprise-level clients—by designing and directing visual assets including logos, advertising campaigns, billboards, brochures, and direct mail, ensuring consistent and memorable brand presence across all touchpoints.

Directed and executed comprehensive event branding and promotion strategies for product launches, conferences, and activations, including print materials, environmental graphics, digital invites, and social campaigns—driving attendance and deepening audience engagement.

Oversaw all aspects of brand photography, from concept development and art direction to on-site production and post-editing—producing compelling visuals for use in advertising, web, social media, and print.

Managed and mentored a cross-functional creative team of designers, copywriters, and freelancers, fostering a collaborative studio culture while ensuring all projects met high standards of creativity, quality, and strategic intent.

Spearheaded the design and development of websites and e-commerce platforms using HTML, WordPress, and Shopify—emphasizing user experience, responsive design, and seamless integration with marketing automation and CRM tools.

Collaborated with marketing and executive teams to translate business goals into cohesive creative strategies, aligning visual storytelling with customer journeys and conversion objectives.

Led corporate identity development for a range of brands—from startups to enterprise-level clients—by designing and directing visual assets including logos, advertising campaigns, billboards, brochures, and direct mail, ensuring consistent and memorable brand presence across all touchpoints.

Directed and executed comprehensive event branding and promotion strategies for product launches, conferences, and activations, including print materials, environmental graphics, digital invites, and social campaigns—driving attendance and deepening audience engagement.

Oversaw all aspects of brand photography, from concept development and art direction to on-site production and post-editing—producing compelling visuals for use in advertising, web, social media, and print.

Managed and mentored a cross-functional creative team of designers, copywriters, and freelancers, fostering a collaborative studio culture while ensuring all projects met high standards of creativity, quality, and strategic intent.

Spearheaded the design and development of websites and e-commerce platforms using HTML, WordPress, and Shopify—emphasizing user experience, responsive design, and seamless integration with marketing automation and CRM tools.

Collaborated with marketing and executive teams to translate business goals into cohesive creative strategies, aligning visual storytelling with customer journeys and conversion objectives.

Managed full-cycle project development from concept through execution—handling client intake, creative direction, production timelines, and final delivery for branding, web, and print design projects.

Worked closely with clients across diverse industries to translate their vision into actionable design strategies, offering creative consultation and guiding the implementation of ideas through thoughtful design solutions.

Designed and launched comprehensive corporate identities, including logos, business cards, brochures, advertisements, billboards, and responsive websites—ensuring brand consistency across digital and print media.

Oversaw all aspects of creative operations, including client communication, budgeting, art direction, and vendor coordination, ensuring timely delivery and high-quality outcomes.

Built and maintained strong client relationships through transparent communication, reliable delivery, and visually impactful design work—leading to a high rate of repeat business and referrals.

Balanced creative innovation with strategic thinking, crafting design work that not only looked great but aligned with marketing goals and business objectives.