As the creative lead behind the successful launch of the RFK Racing NASCAR sponsorship, I oversaw the end-to-end creative and strategic execution of the campaign. From designing and art directing key brand assets—including the car and crew livery, fan merchandise, social media graphics, digital ads, and TV spots—to driving large-scale Out of Home activations, I ensured brand consistency and high-impact visibility across all touchpoints. In addition to leading the creative direction, I managed the activation budget and played a pivotal role in growing and strengthening our partnership with the RFK Racing team. Every piece of the work was built to excite fans and fuel the partnership in a meaningful, lasting way.