This press kit and the accompanying banners were developed for Laila Ali’s lifestyle beauty brand—a powerful blend of elegance, strength, and authenticity. Designed to capture Laila’s dynamic presence and her commitment to clean, empowering beauty, the kit included a CD with media-ready visuals, brand storytelling, and product highlights tailored for high-impact press coverage. With a modern, feminine aesthetic and a confident tone, these pieces reflect both the sophistication of the brand and the bold spirit behind it.